Visual artist Maria Laura Benavente Sovieri collaborated with advertising agency Club de Estigma to create these fun, colourful, eye-catching images to advertise products sold at the central market of Las Palmas located in the Grand Canaria Island. The images were created to make the products look more appealing to customers, created using brightly coloured sheets of paper, Maria manages to present illustrations that almost make the viewer’s mouth water because of her use of bright colours and simple shapes to represent natural foods and beverages. The use of brightly coloured backgrounds match the colours in the foreground while still leaving all attention on the illustrations of the food so not to take the focus away from what is important.
Paper, being such a simple medium to work with shows the simplicity of the food to the viewers, showing them that all the products are natural and healthy, no un-necessary added chemicals or preservatives. The use of brightly coloured paper and simplistic shapes create illustrations that lack realism, this being what makes Maria’s illustrations so successful, they capture the viewers’ attention. The products look more appealing because of their unrealistic character and appearance, they resemble toys a child might play with, which presents an image of safety and cleanliness as a parent would only give a toy to a child if it were safe and clean, this again is a subtle way of telling the viewer that all the food products here are safe, hygienic, natural and healthy.
The bold background colours reinforce the playful persona Maria attempts to apply to these products while keeping all the attention and focus on the foreground illustrations.
They are successful images as they advertise everyday objects in a fun exciting way, presenting the market food as luxury items that are healthy, simple and natural.
Images from – http://en.ozonweb.com/art/paper-food-sculptures-by-maria-laura-benavente-sovieri
Street artist Banksy, well known for his bold spray painting figures of humans and animals often dealing with controversial topics of interest, is one of the most successful in his area of art.
For my own work I found much inspiration in his figures, particularly those he creates in all black as they fitted so well with the ongoing theme of my own studio practice. Two pieces that inspired me in particular were those depicting the scenes of one, a young girl patting down a soldier and two, that of a young man throwing a bouquet of flowers.
The first caught my eye because of its obvious relevance to my final outcome, the roles of the soldier and civilian being switched, the soldier instead having their rights and privacy taken away and the young girl being the intruder doing so. The soldiers gun being propped up against the wall beside the girl, suggests that she may have taken it from him, attempting to deter any violent, threatening behaviour he may proceed to act out. The calm nature of which the solider is allowing the child to be in the position of power hints at the hidden power behind wars, how they are all controlled by people in positions of power and not by those who are affected most by the conflicts. The image subtly hints at the hidden power behind wars while obviously presenting an anti-violence stance through the innocence of the girl and the power she is being given where in the real world, as a civilian in a country with armed conflicts she would be given none.
The second image caught my eye because of the juxtaposition of the two images. One being of a boy about to throw something, in a violent manner, the other being of a bouquet of flowers, that having connotations of peace, love and happy occasions. The combination of the two images is not expected as one screams violence and fear while the other presents love and peace. The image is made more impactful by the replacement of a weapon with flowers as they not only portray peace but also beauty, showing the glorified attitude western countries apply to violence through games and other forms of media.
Both images take an anti-violence stance with their bold images that shock the viewers, they are created to cause conversation, to make the viewer’s think about their own view and cause a discussion. Both pieces are successful in what they set out to do.
Harikrishnan Panicker and Deepti Nair or more commonly known as Hari & Deepti, artistic couple from Colorado are well known for their paper craft light boxes. Their collaborative work often takes on images of scenes of nature and the unknown such as dark mystical landscapes of deep sea adventure. These twee pieces appeal because of their simplistic flowing shapes and easy to understand images that successfully tell stories with just the use of one image, leaving space for the viewer’s imagination to take on its roll and create the full story for themselves.
They don’t overcomplicate the pieces by not using coloured paper and keeping the illustrations fairly straight forward which gives these pieces their charm and appeal. The use of the light adds depth to the images making them appear to be a 3D scene rather than an image created from a very 2D material. The light also adds to the adventurous, magical effect that the illustrations have created, adding the soft moonlight on a woodland tale or creating dull light at the bottom of the ocean.
“Paper is brutal in its simplicity as a medium. It demands the attention of the artist while it provides the softness they need to mould it in to something beautiful. It is playful, light, colourless and colourful. It is minimal and intricate. It reflects light, creates depth and illusions in a way that it takes the artist through a journey with limitless possibilities.” – Hari & Deepti (http://www.theblackbookgallery.com/artists/hari-deepti/) I completely agree with the pairs choice on material and the viewpoints that back up their choice. Paper being the simplest medium an artist can work with adds a professional simplistic aspect to any paper craft piece, therefore taking nothing away, especially not attention from the piece whatever it may be. In this case I would say this is even more important as the beauty and charm of these pieces weather on their own or as a series comes from their simplicity and ability to tell an uncomplicated story.
The combination of the childlike illustrations, lack of colour and the aid of a soft light, almost resemble a night light reminding the viewer of the childhood, a night light being a source of comfort and security while the illustrations tell a story, associated with parenthood and night time. No matter your age, as a viewer you can get lost in the capturing depth and beauty of these particular pieces while feeling a sense of nostalgia as an adult or reassurance as a child of their comfort coming from the soft light.
Images from – http://www.theblackbookgallery.com/artists/hari-deepti/
If you’re a lover of bright vibrant colours and beautiful images crafted out of nothing but paper then Maud Vantours is the woman for you. Born in France in 1985, Vantours now works in Paris as a designer and visual artist, paper being her favourite material with which to work.
Her work often takes on a bold and vibrant appearance either to catch the eye of a potential buyer of her quirky colourful iPhone cases or to advertise various globally known luxury brands such as Yves Saint Laurent and Lancôme.
In particular a piece of her work that stands out amongst the rest is her set design work for Arjowiggins, being one of leading producers of paper products. They specialise in paper, so it seems only fitting that they have a successful paper craft artist create advertisement set design for the business. Vantours work features highly crafted images of intricate patterns and one that appears to be of an owl. The work is not entirely clear as to what it appears to be, however this is what gives it its charm. The viewer gets lost in the endless colours and layers that make up these intricate pieces, almost forgetting for a second that these incredible pieces are in fact made of paper. It is apparent through this piece in particular that Vantours is inspired by volume, as the many layers of brightly coloured card creating the illusion of depth and mass to the piece. For this reason, the piece successfully advertises this company as it’s all about paper; every little detail of the image is about fun, modern ways in which paper can be used, it is not shown simply as a material but as an art form in its self.
Another reason the piece is successful is because it is not apparent upon first inspection that the piece is advertising paper, unlike some of Vantours other work, this piece subtly advertises a company while being a work of art without the obvious company brand behind it. The piece feels explosive and exciting, the viewer unsure of what the image is supposed to be of and why it was created is encouraged to then do some digging and find out more about what this image could possibly be used for, especially those with artistic minds, also being Arjowiggins main target audience group.
The piece really captures the fun, exciting aspects of paper encouraging the reader that paper in itself can be a luxury item much like the other expensive items Vantours often advertises through her work. While keeping a sense of complexity that encourages the viewer to follow their curiosity and find out more about the image. The image is therefore a successful piece of art and a fantastic way of advertising for a company whose main target audience will be interested in the creativity and ideas involved in getting to the final outcome of the piece.
Image from – http://maudvantours.com/set-design/arjowiggins/